丽泽轩 | 百年陶瓷 艺术品牌

一、品牌文化

丽泽轩成立于一九二零年，迄今已有百余年历史,现立足于景德镇环境优美的昌南湖畔，公司空间近千平方米，装修轻奢，调性雅致。丽泽轩一直致力于精品艺术陶瓷的制作，以弘扬陶瓷文化为己任，得到政府和社会各界的广泛支持，创造并积累了难以计数的精神和物质财富。

Lize Xuan was founded in 1920, has a history of more than 100 years, is now based on the beautiful environment of Jingdezhen Changnan Lake, the company space of nearly 1,000 square meters, decoration light luxury, elegant tone Lize Xuan has been committed to the production of fine art ceramics, to promote the ceramic culture as their own responsibility, the government and the community of the wide support, to create and accumulated countless spiritual and material wealth.

几十年来，随着国家改治、经济形势的变化，丽泽轩几经变迁，随着国家的命运经历了兴发昌盛，也遭遇了困难厄运。但无论在什么样艰苦的环境下，都坚持以弘扬中华陶瓷文化为宗旨，打造中国传统文化陶瓷艺术面向世界的窗口。

Over the decades, with the change of the country's economic situation, Lize Xuan has undergone several changes. With the fate of the country, it hasexperienced prosperity, but also encountered difficulties and bad luck. No matter in what kind of difficult environment, it adheres to the purpose of carrying forward Chinese ceramic culture and creating a window of Chinese traditional culture ceramic art facing the world.

二、品牌理念

丽泽轩一百年来耕耘于景德镇瓷之工艺美术领域，虽有分段与空格，但丽泽轩品牌的气脉一直在坚持一直在坚守。丽泽轩也就从来没有离开过景德镇瓷脉。回望百年，丽泽轩成立初心即是专注景德镇传统工艺的继承与创新。新时代的丽泽轩这几十年来秉承延续着景德镇瓷之文脉和景德镇瓷之精粹，继往开来并展望未来。

Lize Xuan cultivated in the jingdezhen porcelain arts and crafts field for one hundred years, although there are sections and Spaces, but lize Xuan brand has been adhere to have been adhering to lize Xuan also never left the Jingdezhen porcelain vein looking back at one hundred years, Lize Xuan was founded is focused on the inheritance and innovation of jingdezhen traditional craft In the new era, Lize Xuan has been inheriting the culture of Jingdezhen porcelain and the essence of Jingdezhen porcelain for decades, carrying on the past and looking forward to the future.

三、品牌追求

丽泽轩人将认真考量我们为什么而来？造怎样的器物？如何去做到越来越好？丽泽轩品牌有没有可持续发展的社会关注度、热度、流量？丽泽轩能不能在当下的景德镇陶瓷界产生出品牌价值和商业价值？

丽泽轩人坚信——价值的核心就是创造价值！

丽泽轩全体同仁规划出第一个“十年计划”，视之为第一阶段的“周期律”。

不忘初心，方得始终！将百年陶瓷艺术品牌丽泽轩做好做强！

Lize Xuan people will seriously consider why we come here. What kind of objects were they made. How to get better and better. Lize Xuan brand has sustainable development of social attention heat flow. Li Ze xuan can produce brand value and commercial value in the current Jingdezhen ceramic industry. Lize xuan people believe that the core of value is to create value. Lize Xuan all colleagues plan out the first ten years of the plan, as the first stage of the periodic law do not forget the original intention, always. The century-old ceramic art brand Lize Xuan to do better.

丽泽轩百年传承

景德宜陶

遇火涅槃

百年陶瓷 艺术品牌

Century-old ceramic art brand