小词详解 | fad

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外刊例句

Manhattan is similarly awash with luxury, largely thanks to the new fad for “super skinny” apartments that rise from tiny footprints in Midtown. 曼哈顿也同样充斥着奢华，这很大程度上是因为新近流行的“超瘦”公寓楼，它们在曼哈顿中城的逼仄空间里拔地而起。 ——《经济学人》They resent this as the latest fad in political correctness, a liberal mission to troll for support from woolly-minded female voters. 他们讨厌这个概念，视其为最新的“政治正确”流行时尚，是自由派搞出来的名堂，目的是吸引头脑糊涂的女性选民。 ——《纽约时报》

基本释义

[noun] something that people are interested in for only a short period of time

[名词] 人们只在很短的时间内感兴趣的东西

深入解读

fad表示“一时的风尚；短暂的狂热”，其起源未知。但长期以来一直有一种流行说法，虽然无案可稽，却能有效帮助我们理解并记忆这个单词的说法，那就是把它看做是for a day（仅仅持续一天）的首字母组合。另外，fad与fade（逐渐消失）拼写很接近，在词义上也可以产生关联，即：fad就是很快就会fade的狂热或风尚。

同近义词

craze: an activity, object, or idea that is extremely popular, usually for a short timevogue: a fashion or general liking, especially one that is temporaryinfatuation: strong but not usually lasting feelings of love or attraction